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ویرایش: 14 نویسندگان: Kenneth C. Laudon, Jane P. Laudon سری: ISBN (شابک) : 0136500811, 9780136500810 ناشر: Pearson سال نشر: 2020 تعداد صفحات: 529 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 30 مگابایت
در صورت تبدیل فایل کتاب Essentials of MIS [RENTAL EDITION] (14th Edition) به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب ملزومات MIS [نسخه اجاره ای] (نسخه چهاردهم) نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
این کتاب درسی چاپی در دسترس دانشآموزان است تا برای
کلاسهایشان اجاره کنند. برنامه اجاره چاپ پیرسون به دانش
آموزان دسترسی مقرون به صرفه به مواد آموزشی را فراهم می کند،
بنابراین آنها برای موفقیت به کلاس می
آیند.
برای دوره های مقدماتی در سیستم های اطلاعاتی یا سیستم های
اطلاعات مدیریت .
این شابک برای کتاب درسی صحافی
است که دانش آموزان می توانند آن را از طریق کتابفروشی خود
اجاره کنند.
یک معتبر، مقدمه ای
جذاب برای MIS
مبانی MIS نگاهی
عمیق به نحوه استفاده کسب و کارهای امروزی از فناوری ها و سیستم
های اطلاعاتی برای دستیابی به اهداف شرکتی است. موارد فعلی کسب
و کار در دنیای واقعی نشان میدهد که چگونه شرکتها با استفاده
از سیستمها و فناوریهای اطلاعاتی، چالشهای کلیدی کسبوکار را
شناسایی و در نهایت حل کردهاند. از طریق استفاده از ضرورت های MIS ، دانش آموزان قادر خواهند بود در بحث
های مدیریتی سیستم های اطلاعاتی برای یک شرکت شرکت کنند و حتی
آنها را رهبری کنند.
نسخه چهاردهم شامل 12 فصل با پروژههای عملی است که
ضروریترین موضوعات در MIS را پوشش میدهد و همگی با شکلها،
جداول و موارد جدید بهروز شدهاند. علاوه بر متن اصلی، این
نسخه شامل یک بسته موردی ویدیویی است که از 28 مطالعه موردی
ویدیویی و 10 ویدیوی آموزشی برای نشان دادن کاربردهای تجاری از
سیستمهای اطلاعاتی، توضیح فناوریهای جدید و کشف مفاهیم تشکیل
شده است. دانش و اطلاعات این کتاب برای دانشآموزان - صرف نظر
از رشته تحصیلی - در طول حرفههای تجاری آنها بسیار ارزشمند
خواهد بود.
این عنوان بهصورت دیجیتالی بهصورت مستقل نیز موجود است
b> Pearson eText ، یا از طریق MyLab MIS که شامل
Pearson eText است.
This print textbook is available for students to rent
for their classes. The Pearson print rental program provides
students with affordable access to learning materials, so
they come to class ready to succeed.
For introductory courses in Information Systems or
Management Information Systems.
This ISBN is for
the bound textbook, which students can rent through their
bookstore.
An authoritative,
engaging introduction to MIS
Essentials of MIS is an in-depth look at how today’s
businesses use information technologies and systems to
achieve their corporate objectives. Current real-world
business cases illustrate how companies have identified, and
ultimately solved, key business challenges using information
systems and technologies. Through the use of Essentials of MIS , students will be able to
participate in, and even lead, management discussions of
information systems for a firm.
The 14th Edition consists of 12 chapters with hands-on
projects that cover the most essential topics in MIS, all
updated with new figures, tables, and cases. In addition to
the core text, this edition includes a Video Case Package
consisting of 28 video case studies and 10 instructional
videos to illustrate business uses of information systems,
explain new technologies, and explore concepts. The knowledge
and information in this book will be most valuable to
students — regardless of major — throughout their business
careers.
This title is also available digitally as a
standalone Pearson eText , or
via MyLab MIS , which includes the Pearson
eText.
Front Cover Title Page Copyright Page About the Authors Brief Contents Complete Contents Preface Halftitle Page Part I Information Systems in the Digital Age Chapter 1: Business Information Systems in Your Career Chapter-Opening Case: PCL Construction: The New Digital Firm 1-1 Why Are Information Systems So Essential for Running and Managing a Business Today? How Information Systems Are Transforming Business Key Challenges in Management Information Systems Globalization Challenges and Opportunities: A Flattened World Business Drivers of Information Systems 1-2 What Exactly Is an Information System? How Does It Work? What Are Its People, Organizational, and Technology Components? What Is an Information System? It Isn’t Simply Technology: The Role of People and Organizations Dimensions of Information Systems Interactive Session: Technology UPS Competes Globally with Information Technology 1-3 How Will a Four-Step Method for Business Problem Solving Help You Solve Information System–Related Problems? The Problem-Solving Approach A Model of the Problem-Solving Process The Role of Critical Thinking in Problem Solving The Connections Among Business Objectives, Problems, and Solutions 1-4 What Information Systems Skills and Knowledge Are Essential for Business Careers? How Information Systems Will Affect Business Careers Interactive Session: People Will AI Kill Jobs? Information Systems and Business Careers: Wrap-up How This Book Prepares You for the Future 1-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using Databases to Analyze Sales Trends Improving Decision Making: Using the Internet to Locate Jobs Requiring Information Systems Knowledge Collaboration and Teamwork Project Business Problem-Solving Case: New Technology at UPS Clashes with Outdated Ways of Working Chapter 2: Global E-business and Collaboration Chapter-Opening Case: Enterprise Social Networking Transforms Sharp Corporation into a More Innovative Connected Organization 2-1 What Major Features of a Business Are Important for Understanding the Role of Information Systems? Organizing a Business: Basic Business Functions Business Processes Managing a Business and Firm Hierarchies The Business Environment The Role of Information Systems in a Business 2-2 How Do Systems Serve Different Management Groups in a Business, and How Do Systems That Link the Enterprise Improve Organizational Performance? Systems for Different Management Groups Systems for Linking the Enterprise E-business, E-commerce, and E-government Interactive Session: Organizations Japan Embraces E-governance Tools for Tokyo 2020 2-3 Why Are Systems for Collaboration, Social Business, and Knowledge Management So Important, and What Technologies Do They Use? What Is Collaboration? What Is Social Business? Business Benefits of Collaboration and Social Business Building a Collaborative Culture and Business Processes Tools and Technologies for Collaboration and Social Business Interactive Session: Technology Videoconferencing: Something for Everyone Systems for Knowledge Management 2-4 What Is the Role of the Information Systems Function in a Business? The Information Systems Department Information Systems Services 2-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using a Spreadsheet to Select Suppliers Achieving Operational Excellence: Using Internet Software to Plan Efficient Transportation Routes Collaboration and Teamwork Project Business Problem-Solving Case: Should Companies Embrace Social Business? Chapter 3: Achieving Competitive Advantage with Information Systems Chapter-Opening Case: N26: A Bank Without Branches 3-1 How Do Porter’s Competitive Forces Model, the Value Chain Model, Synergies, Core Competencies, and Network-based Strategies Help Companies Use Information Systems for Competitive Advantage? Porter’s Competitive Forces Model Information System Strategies for Dealing with Competitive Forces The Internet’s Impact on Competitive Advantage The Business Value Chain Model Interactive Session: Technology: Singapore as a Smart Nation Synergies, Core Competencies, and Network-Based Strategies Disruptive Technologies: Riding the Wave 3-2 How Do Information Systems Help Businesses Compete Globally? The Internet and Globalization Global Business and System Strategies Global System Configuration 3-3 How Do Information Systems Help Businesses Compete Using Quality and Design? What Is Quality? How Information Systems Improve Quality 3-4 What Is the Role of Business Process Management (BPM) in Enhancing Competitiveness? What Is Business Process Management? Interactive Session: Organizations Strategic Information Systems at Hong Kong Disneyland 3-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using a Database to Clarify Business Strategy Improving Decision Making: Using Web Tools to Configure and Price an Automobile Collaboration and Teamwork Project Business Problem-Solving Case: Offline, Online, and Back: The Evolution of the UK Grocery Market Chapter 4: Ethical and Social Issues in Information Systems Chapter-Opening Case: Are Cars Becoming Big Brother on Wheels? 4-1 What Ethical, Social, and Political Issues Are Raised by Information Systems? A Model for Thinking About Ethical, Social, and Political Issues Five Moral Dimensions of the Information Age Key Technology Trends That Raise Ethical Issues 4-2 What Specific Principles for Conduct Can Be Used to Guide Ethical Decisions? Basic Concepts: Responsibility, Accountability, and Liability Ethical Analysis Candidate Ethical Principles Professional Codes of Conduct Some Real-World Ethical Dilemmas 4-3 Why Do Contemporary Information Systems Technology and the Internet Pose Challenges to the Protection of Individual Privacy and Intellectual Property? Information Rights: Privacy and Freedom in the Internet Age Property Rights: Intellectual Property 4-4 How Have Information Systems Affected Laws for Establishing Accountability and Liability and the Quality of Everyday Life? Computer-related Liability Problems System Quality: Data Quality and System Errors Interactive Session: Technology: The Boeing 737 MAX Crashes: What Happened and Why? Quality of Life: Equity, Access, and Boundaries Health Risks: RSI, CVS, and Cognitive Decline Interactive Session: People: How Harmful Are Smartphones? 4-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Achieving Operational Excellence: Creating a Simple Blog Improving Decision Making: Analyzing Web Browser Privacy Collaboration and Teamwork Project Business Problem Solving Case: Facebook Privacy: Your Life for Sale Part II Information Technology Infrastructure Chapter 5: It Infrastructure: Hardware and Software Hermes UK: Success Delivered Through the Cloud 5-1 What Are the Components of IT Infrastructure? IT Infrastructure Components 5-2 What Are the Major Computer Hardware, Data Storage, Input, and Output Technologies Used in Business and the Major Hardware Trends? Types of Computers Storage, Input, and Output Technology Contemporary Hardware Trends Interactive Session: Technology: Open Source Innovation: The New Competitive Advantage Interactive Session: Organizations: Look to the Cloud 5-3 What Are the Major Types of Computer Software Used in Business and the Major Software Trends? Operating System Software Application Software and Desktop Productivity Tools HTML and HTML5 Web Services Software Trends 5-4 What Are the Principal Issues in Managing Hardware and Software Technology? Capacity Planning and Scalability Total Cost of Ownership (TCO) of Technology Assets Using Technology Service Providers Managing Mobile Platforms Managing Software Localization for Global Business 5-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using a Spreadsheet to Evaluate Hardware and Software Options Improving Decision Making: Using Web Research to Budget for a Sales Conference Collaboration and Teamwork Project Business Problem-Solving Case: What Should Firms Do About BYOD? Chapter 6: Foundations of Business Intelligence: Databases and Information Management Chapter-Opening Case: Astro: Leveraging Data for Customer-Driven Service 6-1 What Is a Database, and How Does a Relational Database Organize Data? Entities and Attributes Organizing Data in a Relational Database Establishing Relationships 6-2 What Are the Principles of a Database Management System? Operations of a Relational DBMS Capabilities of Database Management Systems Nonrelational Databases, Cloud Databases, and Blockchain 6-3 What Are the Principal Tools and Technologies for Accessing Information from Databases to Improve Business Performance and Decision Making? The Challenge of Big Data Interactive Session: People: The Paradise Papers and Big Data Journalism Business Intelligence Technology Infrastructure Analytical Tools: Relationships, Patterns, Trends Databases and the Web 6-4 Why Are Data Governance and Data Quality Assurance Essential for Managing the Firm’s Data Resources? Assuring Data Quality Interactive Session: Organizations: DEWA: Evolving Utilities for a Smart City 6-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Achieving Operational Excellence: Building a Relational Database for Inventory Management Improving Decision Making: Searching Online Databases for Overseas Business Resources Collaboration and Teamwork Project Business Problem-solving Case: Does Big Data Provide the Answer? Chapter 7: Telecommunications, the Internet, and Wireless Technology Chapter-Opening Case: Tour De France Wins with Wireless Technology 7-1 What Are the Principal Components of Telecommunications Networks and Key Networking Technologies? Networking and Communication Trends What Is a Computer Network? Key Digital Networking Technologies 7-2 What Are the Different Types of Networks? Signals: Digital Versus Analog Types of Networks Transmission Media and Transmission Speed 7-3 How Do the Internet and Internet Technology Work, and How Do They Support Communication and E- Business? What Is the Internet? Internet Addressing and Architecture Internet Services and Communication Tools Interactive Session: People: Singapore Shuts Down 2G Network The Web Interactive Session: Technology: Talking Cars Make for Better Road Safety 7-4 What Are the Principal Technologies and Standards for Wireless Networking, Communication, and Internet Access? Cellular Systems Wireless Computer Networks and Internet Access RFID and Wireless Sensor Networks 7-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using Spreadsheet Software to Evaluate Wireless Services Achieving Operational Excellence: Using Web Search Engines for Business Research Collaboration and Teamwork Project Business Problem-solving Case: Google, Apple, and Facebook Battle for Your Internet Experience Chapter 8: Securing Information Systems Chapter-Opening Case: The Electric Power Grid Becomes a Cyberwarfare Battleground 8-1 Why Are Information Systems Vulnerable to Destruction, Error, and Abuse? Why Systems Are Vulnerable Malicious Software: Viruses, Worms, Trojan Horses, and Spyware Hackers and Computer Crime Internal Threats: Employees Software Vulnerability 8-2 What Is the Business Value of Security and Control? Legal and Regulatory Requirements for Electronic Records Management Interactive Session: Technology: Meltdown and Spectre Haunt the World’s Computers Electronic Evidence and Computer Forensics 8-3 What Are the Components of an Organizational Framework for Security and Control? Information Systems Controls Risk Assessment Security Policy Disaster Recovery Planning and Business Continuity Planning The Role of Auditing 8-4 What Are the Most Important Tools and Technologies for Safeguarding Information Resources? Identity Management and Authentication Firewalls, Intrusion Detection Systems, and Anti-malware Software Securing Wireless Networks Encryption and Public Key Infrastructure Securing Transactions with Blockchain Ensuring System Availability Security Issues for Cloud Computing and the Mobile Digital Platform Interactive Session: Organizations: Phishing for Money: Dangerous Emails Ensuring Software Quality 8-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using Spreadsheet Software to Perform a Security Risk Assessment Improving Decision Making: Evaluating Security Outsourcing Services Collaboration and Teamwork Project Business Problem-solving Case: Bulgaria: a Whole Nation Hacked Part III Key System Applications for the Digital Age Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Chapter-Opening Case: Warehouse Management at Norauto: Conversational Commerce 9-1 How Do Enterprise Systems Help Businesses Achieve Operational Excellence? What Are Enterprise Systems? Enterprise Software Business Value of Enterprise Systems 9-2 How Do Supply Chain Management Systems Coordinate Planning, Production, and Logistics with Suppliers? The Supply Chain Interactive Session: Organizations: Soma Bay Prospers with ERP in the Cloud Information Systems and Supply Chain Management Supply Chain Management Software Global Supply Chains and the Internet Business Value of Supply Chain Management Systems 9-3 How Do Customer Relationship Management Systems Help Firms Achieve Customer Intimacy? What Is Customer Relationship Management? Customer Relationship Management Software Operational and Analytical CRM Business Value of Customer Relationship Management Systems Interactive Session: People: CRM Helps Adidas Know Its Customers One Shoe Buyer at a Time 9-4 What Are the Challenges That Enterprise Applications Pose, and How Are Enterprise Applications Taking Avantage of New Technologies? Enterprise Application Challenges Next-generation Enterprise Applications 9-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using Database Software to Manage Customer Service Requests Achieving Operational Excellence: Evaluating Supply Chain Management Services Collaboration and Teamwork Project Business Problem-Solving Case: Fast Fashion, Big Data, and Zara Chapter 10: E-commerce: Digital Markets, Digital Goods Chapter-Opening Case: E-commerce Comes to the Dashboard: the Battle for the “Fourth Screen” 10-1 What Are the Unique Features of E-commerce, Digital Markets, and Digital Goods? E-commerce Today The New E-commerce: Social, Mobile, Local Why E-commerce Is Different Key Concepts in E-commerce: Digital Markets and Digital Goods in a Global Marketplace 10-2 What Are the Principal E-commerce Business and Revenue Models? Types of E-commerce E-commerce Business Models E-commerce Revenue Models Interactive Session: Technology: Small Businesss Loans from a FinTech App 10-3 How Has E-commerce Transformed Marketing? Behavioral Targeting Social E-commerce and Social Network Marketing Interactive Session: People: Engaging “Socially” with Customers 10-4 How Has E-commerce Affected Business-to-business Transactions? Electronic Data Interchange (EDI) New Ways of B2B Buying and Selling 10-5 What Is the Role of M-commerce in Business, and What Are the Most Important M-commerce Applications? Location-based Services and Applications Other Mobile Commerce Services Mobile App Payment Systems 10-6 What Issues Must Be Addressed When Building an E-commerce Presence? Develop an E-commerce Presence Map Develop a Timeline: Milestones 10-7 How Will MIS Help My Career? The Company Job Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using Spreadsheet Software to Analyze a Dot-com Business Achieving Operational Excellence: Evaluating E-commerce Hosting Services Collaboration and Teamwork Project Business Problem Solving Case: Can Uber Be the Uber of Everything? Chapter 11: Improving Decision Making and Managing Artificial Intelligence Chapter-opening Case: Machine Learning Helps Akershus University Hospital Make Better Treatment Decisions 11-1 What Are the Different Types of Decisions, and How Does the Decision-making Process Work? Business Value of Improved Decision Making Types of Decisions The Decision-making Process High-velocity Automated Decision Making Quality of Decisions and Decision Making 11-2 How Do Business Intelligence and Business Analytics Support Decision Making? What Is Business Intelligence? The Business Intelligence Environment Interactive Session: Technology: Siemens Makes Business Processes More Visible Business Intelligence and Analytics Capabilities Interactive Session: Organizations: Predictive Maintenance in the Oil and Gas Industry Business Intelligence Users 11-3 What Is Artificial Intelligence (AI)? How Does It Differ from Human Intelligence? Evolution of AI 11-4 What Are the Major Types of AI Techniques and How Do They Benefit Organizations? Expert Systems Machine Learning Neural Networks Genetic Algorithms Natural Language Processing, Computer Vision Systems, and Robotics Intelligent Agents 11-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using Pivot Tables to Analyzesales Data Improving Decision Making: Using Intelligent Agents for Comparison Shopping Collaboration and Teamwork Project Business Problem-solving Case: Can Cars Drive Themselves—and Should They? Part IV Building and Managing Systems Chapter 12: Making the Business Case for Information Systems and Managing Projects Chapter-Opening Case: Angostura Builds a Mobile Sales System 12-1 How Should Managers Build a Business Case for the Acquisition and Development of a New Information System? The Information Systems Plan Portfolio Analysis and Scoring Models Determining Solution Costs and Benefits 12-2 What Are the Core Problem-solving Steps for Developing a New Information System? Defining and Understanding the Problem Developing Alternative Solutions Evaluating and Choosing Solutions Implementing the Solution 12-3 What Are the Alternative Methods for Building Information Systems? Traditional Systems Development Life Cycle Prototyping End-user Development Application Software Packages, Software Services, and Outsourcing Mobile Application Development: Designing for a Multiscreen World Interactive Session: Technology: Systems Development Is Different for Mobile Apps Rapid Application Development for E-business 12-4 How Should Information Systems Projects Be Managed? Project Management Objectives Managing Project Risk and System-related Change Interactive Session: Organizations: Arup Moves Project Management to the Cloud 12-5 How Will MIS Help My Career? The Company Position Description Job Requirements Interview Questions Author Tips Review Summary Key Terms Review Questions Discussion Questions Hands-on MIS Projects Management Decision Problems Improving Decision Making: Using Database Software to Design a Customer System for Auto Sales Achieving Operational Excellence: Analyzing Website Design and Information Requirements Collaboration and Teamwork Project Business Problem-solving Case: Maersk’s TradeLens: Digitizing the Global Supply Chain Glossary Index